The WWF has a massive global audience; over 60 million active members globally. This is enough of a base to create real change in the world. I have worked on campaigns that direct the members’ energy to current causes.
This campaign highlighted the importance of the world’s water supply and how small changes can have a great effect. Most of the WWF campaigns point towards panda.org, which changes regularly to offer more information on how to be a part of the movement.
I created a look and feel within the WWF brand, typeface and colour palette that is instantly recognisable as a campaign within WWF’s different social channels and also give ownership to WWF assets, such as imagery and hashtags.