Lewes FC has been around for just over one hundred years. They have been an integral part of the local town for many years. Lewes FC does things a bit differently. They are brave, socially-aware and supportive of the community. They have a voice, which they use for causes close to their hearts, which is not typical of a football club. All of the board are unpaid volunteers and many of the staff give up their spare time to help run the club. They are the only club in the UK that pays the female and male teams the same wages.
Lewes FC needed an identity that would represent their values and personality. It had to be brave, quirky and unique. It has to work across the club, from in-club communications to websites and advertising.