Local Fuels was an independent, Sussex-based petrol company which imported and sold petrol through its 12 stations. Despite being very successful for over 25 years, they had managed it without a strong brand presence. The stations were popular with one type of clientele, generally men with working vehicles, vans, trucks etc. The company wanted to expand to appeal to a wider audience, which called for a rename and total re-brand.
I got to create everything for the new brand - the logo, brand guidelines, website, guidelines for petrol station refurbishments, shops and livery.
